Within the beauty industry, Skincare has risen as the leading segment, contributing to approximately 36% of the global cosmetic market. Within Skincare, facial serums have seen a sharp rise in demand as consumers focus on their skin health and appearance. There are many reasons for the demand in quality facial serums, such as increased pollution, unhealthy diet and increase in stress levels which can affect the skin. Consumers are also becoming more educated about how to treat early signs of aging or even how to prevent the signs, depending on which side of the age spectrum you are on. The ability to use beauty salon quality products at home can also contribute to the rise in demand.

What is a Facial Serum?

Serums are lightweight formulations that deliver active ingredients directly to your skin. They contain a high concentration of active molecules that potentially penetrate the skin for optimum effectiveness. Given the high concentration of actives, the product typically takes a shorter time to see visible results. A serum is a great addition to a skincare routine, to assist in nourishment, protection and hydration.

What, exactly are “Actives”?

An active ingredient in skincare, simply refers to ingredients in your skincare that are actively targeting a specific condition such as; ageing, pigmentation, dryness etc. 

In Australia the TGA (Therapeutic Goods Administration) regulate the active ingredients commonly found in skincare products, like; Vitamin A (retinoids), Vitamin C, Hyaluronic Acid, Alpha hydroxy acids (AHA’s) and beta hydroxy acids (BHA’s)

Utilising Australian Actives and Extracts 

At TMF we have a high focus on the inclusion and development in using Australian grown and processed botanical extracts and ingredients. Not only are we boosting the support for Australian growers and the economy; It is a fact that growers and manufacturers in Australia produce some of the highest grades of actives in the world, as they have been proven to provide healing and protective properties to the skin. By using chromatography and scientific techniques to analyse the chemical constituents of plants, leading Australian Universities have undertaken studies to determine the active benefits of Australian natives. Their tests have proven the powerful benefits of the bio-active compounds of Australian natives, which has led to a transition from global brands looking to source Australian raw materials.

What are Australian Native extracts ?

Most people have heard of Lemon Myrtle and its antifungal and antiseptic properties; Other natives you may have heard are Kakadu Plum, known for high concentration of Vitamin C; Macadamia Oil, a rich regenerative oil, high in mono-saturated fatty acids to promote softer, younger looking skin; Quandong, the phenolic acid has an anti-inflammatory, antioxidant and antimicrobial effect, while Rutin reduces blood pooling and strengthens capillaries, so it is perfect for the under eye area to reduce puffiness and dark circles. 

Using botanical extracts v’s Synthetic 

Thanks to the advanced extraction technology, brands can create formulations that use potent, antioxidant rich ingredients from native sources, which can outperform their synthetic counterparts. Synthetic ingredients are created to mimic native extracts – they are given a longer shelf life and are known to be comedogenic (clog your pores), causing more skin issues than what you started with. Serums using native extracts are more likely to transform your skin and not clog your pores.

With the rise in innovation, herbal based skincare used by manufactures, like TMF, are likely to push the growth of the facial serum market as consumers globally have developed an increasing demand for native botanical ingredients in skincare products, as not only have they proven powerful benefits to assist in anti-ageing and other skin treatments, many of these ingredients smell fresh and uplifting, they are simply an indulgent treat for you and your skin.