Within the beauty industry, Skincare has risen as the leading segment, contributing to approximately 36% of the global cosmetic market. Within Skincare, facial serums have seen a sharp rise in demand as consumers focus on their skin health and appearance. There are many reasons for the demand in quality facial serums, such as increased pollution, […]
BEESWAX OR VEGAN ALTERNATIVE
Beeswax or a Vegan Alternative? For thousands of years humans have used beeswax for many purposes, including cosmetics. Beeswax is a natural non toxic product known for its versatility, low melting point, won’t turn rancid and can be heated and reheated. Beeswax is a humectant, which means it attracts water, so it is perfect for […]
2021 Natural Beauty Trends
Natural Beauty Trends 2021 Natural beauty trends revolve around harnessing the Earth’s natural resources to create and utilise products that are sustainable, organic and good for ourselves and the environment. Occurring more frequently is the consumer trend of consciously choosing products that no longer depend on synthetic ingredients. Subsequently, these consumers are actively researching and […]
CAN THE BEAUTY INDUSTRY ADAPT TO SUSTAINABLE, REFILLABLE PACKAGING?
Refillable products within the beauty industry isn’t a new concept. In the past we have been offered to purchase hard plastic products in large single use sizes with the option to replenish with a reusable, smaller bottle – which from a price point was attractive to the consumer as the larger size was cheaper. However, […]
INGREDIENT TRANSPARENCY: HOW TO KEEP YOUR PRODUCT HONEST IN THE COMPLEX WORLD OF BEAUTY.
The beauty industry is ever-evolving as standards shift and consumers demand greater insight into what their products are made of. In an industry full of protected trade secrets and complicated ingredient lists, how can the beauty industry deliver what consumers want without greenwashing? Consumers have a right to know what is in their beauty products. […]